Arman Assadi
It's 2 a.m. in Tokyo. A 34-year-old father of two picks up his phone and starts talking to Tony Robbins' AI Twin.
Not a pre-recorded message. Not a generic chatbot. A real conversation. He tells Tony he's been stuck, circling the same decision for months, unable to commit. Tony holds him accountable the way only Tony can. He helps him find what he already knows. By the end of the conversation, the man makes a commitment. "I'm going for a run tomorrow morning. That's the start."
The next day, he opens the app again. Tony remembers. Tony asks how the run went.
This is happening right now. Thousands of conversations like this, every single day, across 23 languages, with some of the most influential people on the planet. All powered by a platform you're about to hear a lot more about.
That changes today.
My name is Arman Assadi, and I'm the founder and CEO of Steno.ai. We've spent the last two years heads-down building something I believe will reshape how people learn, connect, and buy from the leaders and brands they trust most. No marketing. No launch posts. No hype cycles. Just building.
Today, we're picking our heads up.
Where This Started
I spent 15 years working alongside some of the biggest thought leaders, experts, celebrities, and athletes in the world. The pattern was painfully consistent: the people with the most valuable knowledge had the least time to share it.
They could post content that reached millions. They could sell courses and books and programs. But they couldn't have a real conversation with the people who needed them most. The relationship stayed one-directional. Broadcast, not dialogue. Helpful, sure. But never personal.
I became obsessed with closing that gap.
The first version of Steno looked nothing like what exists today. We started with the idea of building a Wikipedia for podcasts: a way to make the knowledge locked inside long-form audio actually accessible and searchable. It was a good idea, but it was the wrong idea.
The deeper I went, the clearer it became that accessibility wasn't the real problem. The real problem was that the most powerful form of learning and trust-building on earth, a genuine one-on-one conversation, had never been able to scale.
Until now.
What We Built
Steno is a platform for hyper-realistic AI Twins: digital representations of real people and brands that truly capture how they think, speak, sound, and look.
At the center of everything is Maya, our intelligent Twin-building AI. Maya does the heavy lifting: analyzing your content, learning how you think and speak, and building a Twin that captures your real personality and expertise. Our team works alongside Maya to ensure every Twin meets the standard that a name like yours demands. You don't need to become an AI expert or spend hours configuring prompts. Each Twin is trained on your proprietary content: frameworks, books, podcast episodes, courses, internal methodologies, and private materials that don't exist anywhere on the public internet. Knowledge that no general-purpose AI has access to.
The Twin gets smarter over time. It learns. It deepens. It becomes more like you with every interaction.
Here's what that looks like in practice.
Your Twin remembers everything. This is the piece I'm most proud of. Persistent long-term memory across every conversation. Every commitment a user makes, every detail they share, every breakthrough they have. Your Twin picks up right where it left off. Just like a real relationship, because that's what it is.
Your Twin speaks your language. All of them. We clone your voice with full authenticity. Your Twin speaks 23 languages natively, which means a thought leader based in Los Angeles can have a deeply personal conversation with a fan in São Paulo, in Portuguese, at 3 a.m., without lifting a finger. That still amazes me every time I see it happen.
Your Twin shares your resources. PDFs, links, downloadable content, references to your podcast episodes, social posts, and videos. All surfaced naturally inside the conversation, at the exact moment the user needs them.
Your Twin lives wherever your audience does. Deploy as a web app, a native iOS or Android mobile app with push notifications, or use our SDK to embed your Twin anywhere with a fully custom look and feel. Host it on your own domain. Launch it in the App Store under your own brand.
Your Twin creates revenue. We built monetization directly into the platform. Custom subscription pricing: monthly, annual, free trials. Your Twin generates revenue from day one. No workarounds. No third-party payment tools. No friction.
Your Twin teaches you about your audience. This one surprised us. You can see the conversations your Twin is having and learn from them in real time. What questions keep surfacing. What topics resonate. What your audience actually wants more of. It's a live feedback loop of intelligence flowing back to you. And every user conversation is private and anonymous. Your audience gets the safety to be fully honest. You get the visibility to truly understand them.
Your Twin becomes part of your ecosystem. This is where it gets really interesting. Connect your CRM, your product catalog, your entire customer database. Your Twin knows that the person it's speaking to has purchased three of your books and attended two of your events but hasn't yet enrolled in your flagship program. When that person asks about it, the Twin can guide them with full context. No more funnels. No more generic landing pages. Just a conversation that meets the user exactly where they are and helps them find exactly what they need.
Custom Video Avatars. Real-time voice and video calls. That's just the surface, but the point is this: we built the infrastructure for an entirely new kind of relationship between leaders, brands, and the people they serve.
Who Trusts Us With Their Name
Building an AI Twin means asking someone to hand over the most valuable thing they own: their identity. Their voice. Their reputation. Their life's work. For a brand, it means trusting a company with the relationship you've spent years building with your customers. Nobody makes that decision lightly.
We're proud that some of the world's most trusted voices have chosen Steno:
- Tony Robbins — the world's #1 life and business strategist
- Peter Diamandis — visionary entrepreneur, founder of XPRIZE and Singularity University
- Margarita Pasos — the #1 most influential voice in the Hispanic market
- Brian Tracy — New York Times bestselling author of over 80 books
- Gerard Adams — founder of Elite Daily and Leaders Create Leaders
- Oso Trava — Shark on Shark Tank México and the country's top podcaster
- Dan Lok — the Certainty Capitalist, 10M+ followers
- Justin Donald — Wall Street Journal bestselling author, founder of The Lifestyle Investor
- Sleep Science Academy, AskSlim, and a growing roster of brands, doctors, scientists, coaches, and experts from around the world
The Tony Robbins app has a 4.8-star rating with over 2,000 reviews. It peaked at #29 in the Apple App Store's Lifestyle category. We have tens of thousands of daily active users spending real time learning from and connecting with these Twins every day.
These aren't partnerships we announced and forgot about. These are live products, in the hands of real people, being used daily. Tony Robbins recorded a video talking about why he chose Steno to build his Twin. Peter Diamandis built his PeterBot AI on our platform. That kind of trust took two years of quiet, relentless work to earn.
Why This Matters
The internet solved distribution. Social media solved reach. Neither one solved trust.
And without trust, commerce stays transactional. Impersonal. Increasingly noisy.
Think about the relationship between a brand and its audience today. It's almost entirely one-directional. The leader or brand posts. The audience consumes. Maybe someone buys a course or clicks an affiliate link. But there's no real relationship underneath it. No ongoing dialogue. No personalization. No memory of who you are or what you need.
Now picture something different. A world where every interaction between a person and the leader or brand they trust is a genuine conversation. The Twin knows who you are. It remembers what you've talked about. It understands what you're working through. It knows what you've already purchased and what you haven't explored yet. When it recommends a product, a program, or a resource, it's because it actually understands your context.
That's not a marketing funnel. That's a relationship.
And relationships convert at a completely different rate than ads or content ever will.
This is the layer we're building. When trust exists at scale, an entirely new kind of commerce becomes possible. Calm, personal, and rooted in genuine understanding. The traditional funnel becomes obsolete. In its place: a Twin in the hands of every person in your audience, building a relationship over time. Guiding them through your entire ecosystem of products and services in a way that's natural, helpful, and completely personalized.
Not louder marketing. Not more content. A direct line of trust between a leader or brand and every single person who follows them, deepening over time.
That's what I mean when I say the future is personal.
This Is Only the Beginning
What we've built so far, as proud as I am of it, is a fraction of what's coming.
The vision for Steno.ai is to build the future of personal connection. Direct one-on-one conversations between millions of consumers and the leaders and brands they trust most. A fundamental shift in how human beings learn, share knowledge, and build trust across every barrier: language, geography, time zones, scale.
The knowledge inside our Twins represents something unique. Our customers provide frameworks, internal methodologies, unpublished insights, and hard-won expertise they've spent decades developing. The vast majority of this content has never been published online. No general-purpose AI has access to it. It is, in the truest sense, them. Their thinking. Their approach. Their everything.
Where this goes from here is bigger than any single app or platform. But the foundation is trust. Get that right, and everything else follows.
I've built companies. I've had adventures. I've been fortunate enough to work with some of the greatest, smartest, and most accomplished people on the planet across a career I'm deeply grateful for.
All of it will pale in comparison to what we build with Steno.
We're just getting started.
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