About Phenomenal M & Dzanella

Phenomenal M is a fast-growing coaching company led by Dzanella, known for helping people create rapid transformation in their life and finances. Her signature approach centers on instant manifestation – giving clients tools to shift their energy and break old patterns in real time, without needing years of meditation or mindset conditioning.

Her flagship programs, The Money Lab and THE NEXT, are housed inside a Mighty Networks community with a highly committed audience – people who want deep, daily, personal support from her. The challenge? That level of always-on access doesn’t scale.

So Phenomenal M partnered with Steno.ai to build The Field – a fully trained AI version of Dzanella that clients can talk to 24/7.

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The Challenge

Phenomenal M’s community repeatedly expressed the same desire:

“I want Dzanella with me all the time. I want coaching whenever something comes up – even at 2AM.”

While the team produced extensive course content, videos, and exercises, the moment-to-moment support clients needed wasn’t possible without burning out the founder or hiring an expensive coaching team.

At the same time, the team was preparing to scale internationally and needed a way to maintain personalization without adding operational complexity.

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Why Steno.ai

Phenomenal M didn’t evaluate other platforms. They saw Steno.ai’s work with Tony Robbins and immediately understood the potential:

“We knew it would work for us.”

They wanted a solution that could:

• Deliver real-time coaching aligned precisely with Dzanella’s teachings
  
  
• Increase the value of existing programs
  
  
• Support thousands of clients without straining the team
  
  
• Serve as a future growth engine for international expansion
  

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The Twin in Action

Phenomenal M launched “The Field,” an AI version of Dzanella available 24/7 inside their Mighty community.

How they use their Twin today:

• Coaching support: Clients ask the Twin questions about money blocks, limiting beliefs, mindset patterns, and daily challenges.
  
  
• Program enhancement: Access to the Twin is bundled as a free add-on inside The Money Lab and THE NEXT.
  
  
• Engagement booster: The Twin increases participation in the community, prompting weekly check-ins and reflective conversations.
  
  

What surprised them most:

• Clients opened up more deeply than expected
  
  
• Conversations feel personal and intimate
  
  
• The Twin accelerated client breakthroughs by helping them “keep going” without waiting for office hours
  
  
• Continuous content updates noticeably improved the Twin’s abilities
  

Phenomenal M has now added conversation memory and is expanding the Twin’s depth with more content and more strategic, business-focused answers.

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Results & Impact

Even before selling direct Twin subscriptions, Phenomenal M has seen:

1. A major boost in program value

Adding the Twin to existing programs made them significantly more appealing – especially during a $2,000 promotion where 400-600 customers gained temporary access.

2. Exceptional user engagement

• Consistently high Twin usage inside the community
  
  
• 22 comments on a single weekly “What are you asking the AI?” prompt – a record level of engagement for them

3. Immediate user transformation stories

Clients describe the experience as life-changing:

“It feels as if Dzanella is personally working with me… I instantly understand where my problem lies.”

“I hope this AI Field exists forever. It’s truly a top-notch tool.”

“Going into The Field cursing and frustrated… and 15 minutes later finishing with deep breaths and full trust.”

4. New recurring revenue opportunity

After the free access period ends, Phenomenal M plans to roll out:

• Standalone Twin subscriptions at ~$49.99/month
  
  
• Discounted pricing for existing program buyers
  

The team expects Twin subscriptions to become a meaningful revenue stream – recurring, scalable, and available globally.

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Favorite Moments

The Phenomenal M team shared that the most powerful feedback came when users said the Twin helped them keep going, break through resistance, and experience real emotional regulation in minutes.

One user summed it up perfectly:

“Even through an AI app, Dzanella pulls you through it. It accelerates my growth so much.”

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What’s Next

Phenomenal M plans to expand their Twin in several strategic ways:

→ Smarter coaching

Training the Twin to offer longer, more tactical answers – especially for clients working on business and strategy.

→ Program upsells

Using the Twin to intelligently recommend Phenomenal M programs based on user goals.

→ International growth

With international followers growing fast, the team plans to:

• Launch multilingual marketing
  
  
• Release free international programs
  

Use the Twin as a global support tool, not limited by time zones

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Conclusion

Phenomenal M’s Twin didn’t just lighten the team’s workload—it expanded what was possible.

It turned one coach into a 24/7 transformational companion.

It added substantial value to existing programs.

And it created a scalable new revenue stream while deepening client breakthroughs.

This is exactly what Steno.ai Twins are built for: Making world-class personal guidance available to anyone, anytime, anywhere.

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